Do you have a brick and mortar store and looking to increase your sales or have you been planning to start a retail business lately? With more and more New Zealanders shopping online, having an eCommerce presence has never been so important for Kiwi retail businesses to grow. According to the latest New Zealand Online Retail Sales statistics released by BNZ, New Zealanders’ total online retail spending in September was 7% higher than September last year and annual online spending across core retail categories is now running at just over $4 billion. You can read the full report here.
Why should retailers look into eCommerce?
Reach – When you are operating a brick and mortar store, your reach is limited to the number of customers who can visit your store location physically, during normal business hours. Selling your products and services online can increase your revenues significantly as you can reach a large customer base across cities, islands and even countries, 24 hours a day 7 days a week – removing all geographical and time limitations.
Getting to know your customers – Knowing your customers preferences and spending habits can help you serve them better and increases your chances of converting sales, but imagine having 50 customers in your brick and mortar store all looking for very different products from one another at the same time. Either you will need to have several staff to help customers find what they are after or install some of those flashy kiosks which directs customers to the products they are after. Both of these options can contribute to your expenses significantly. This is where an eCommerce presence can help you at a fraction of the cost of any other solution. With just a click of a button, any number of customers on your website can discover all your products and services without any help. An eCommerce system collects, stores and provides real time data on your customers, which you can use to better serve them.
Low barriers to entry – If you have looked into starting a retail store in any of the metro cities in New Zealand recently, you would be aware of the astronomical rise in rental prices over the years. Not to mention the time and money needed to get the store set up to fit your needs. These cost increases have put off many budding retail entrepreneurs and killed many business plans. With an eCommerce presence, you can forget rentals and associated overheads and jump right into selling your products and services at a fraction of the cost of opening a brick and mortar store.
If you are looking to add an eCommerce presence to your current retail business or are interested in starting an eCommerce website to sell a product or service, we would be more than happy to walk you through the process. With our FREE consultations, you really have no excuses not to take the first step!